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Understanding the What's & Why's of Advertising:
Have you ever seen an advertisement and thought that something similar might well benefit your small business? Well, it just could. Or it could backfire and be a complete waste of money. That's because advertising is but one element of a business's overall marketing strategy.
Question: As a small business, I don’t have a lot of money to get name recognition in my community and I’d also like to find a way to ‘pay it forward’ but I don’t have any good ideas on how to get started. What kinds of things can I do to get more exposure in my community and also contribute to my community?
Question: As a small business person, I have a very hard time knowing that I am spending my time in a way that is most beneficial to my business. How can I better manage my time to take care of the most critical tasks to make my business more successful?
Time is a precious commodity for every entrepreneur. With all the responsibilities of managing and growing a small business, the hours and the days can easily slip by, sometimes leaving one to wonder just how much
Stay Ahead of the Curve Via Strategic Planning
About the only constant small business owners can count on these days is change. The interdependent nature of today’s marketplace means that the ripple effect of events in China or Wall Street may well reach your small business in Anytown, USA.
That’s why ongoing strategic planning is essential to the long-term viability of a small business. Keeping on top of current and emerging trends, and evaluating them in the context of your business goals, allows you to anticipate and respond more quickly to shifts in the business landscape.
As you read this, somebody somewhere is asking “How did we ever get along without the Internet?”
It’s true that in a relatively short time, Internet-based technology has revolutionized the way we work, live, and exchange information. Few people understand this power better than small business owners, who have harnessed technology’s many facets to reach customers around the globe, collaborate with colleagues and employees, and work from almost anywhere there’s a Wi-Fi signal.